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Your luxury travel agency
in Yucatan peninsula.

Flamingo, Río Lagartos.

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Cheel Beh started with a dream and is inspired by a passion for introducing visitors to our culture and traditions that are slowly being forgotten. As a Luxury Travel Agency, we create unique, tailor-made experiences using our local expertise and world-class hospitality.

The word Cheel-Beh in Mayan language means: Cheel (Clear) and Beh (Path). Now is the time to begin a wonderful new journey through the guided clear path that we have lightened for you. Yucatan Peninsula, is Cheel-Beh's choice to welcome you in paradise. Let us guide you, show you the way and be with you all along.


Our mission is to completely delight and satisfy our customers. We are committed to making a difference every day and to continually improving in order to be your best option.


Our Vision is to continue being a unique Experience-Provider in the tourism industry, maintaining our reputation as the best in what we do thanks to the warm appreciation of our visitors and stand out for the quality of our exclusive services and the passion of our entire team.

Core Values

Quality is paramount to Cheel Beh. We are dedicated to delivering excellent service every day. Our way of operating is designed to achieve results that exceed the expectations of our clients and our team. We take great care in responding to each request and in maintaining strong customer relationships. We request constant customer feedback to continually improve our levels of service.and the passion of our entire team. Privacy
We operate at the highest level of discretion for our unique clientele, and never share our customer's names or contact information with any third parties.

Social Responsibility

Our Social Commitment
With a heart for Mexico's people

Cheel Beh Luxury Travel designates 10% of all profits to a social project in our community.Our social commitment is a non-religious, non-political activity fostered from our sense of dedication to our community. The gratification felt when assisting those less fortunate brings peace and harmony to our lives and to the lives of those we have had a positive impact on.

How it works

Several times throughout the year we search for a social project in the community which will benefit from our social commitment of funding and assistance. We get involved at the local level with this group and their project as well as transmitting, through our extensive social media network, the project details to our clients, friends and other contacts. By involving many people both locally and internationally, we multiply the effectiveness of our social commitment as well as educating others about struggles within our community. By booking with our company you will assist us in transforming the lives of the most vulnerable groups in our Yucatan Peninsula.

Tailor made vacations
In Yucatan Peninsula

The crown of our Cheel Beh Luxury Travel Services is the best premium service we can offer you, and it’s all about Tailor-Made vacations. Because we understand that every person is an individual adventurous spirit with special tastes and dreams, it is our passion to create the perfect trip for you.

We will take the time to talk about your travel ideas, and together with our honest, first-hand recommendations, and our expertise of our years of exploring the Yucatan Peninsula –as a passionate Mexican team- and knowing every magical corner and amazing local people, we guarantee you the best travel experience of your life.

From your best hotel and transportation options to every thrilling tour, stunning weddings, getaway trips, yoga retreats, corporate travel events, our travel agent will give you all the highlights of Yucatan Peninsula, but also the amazing options of off-track sites, local villages, that will make of your vacations an out-of-this-world experience.

New places that will take your breath away, thrilling adventures in exclusive natural ambiances, exquisite Villa accommodations; just let us create a moment to beautify your existence forever. This is what life’s about!

Roger Peraza
Founder and Director of Client Services

Born in Merida (the capital city of the state of Yucatan), Roger spent his childhood living in different places throughout the Yucatan Peninsula as his father's job required frequent relocations. One of his earliest pursuits in life was exploring the sea & fishing. Over the years Roger formed a deep interest and passion for the sea and everything related to it.

From an early age Roger developed management and hospitality skills thanks to his parents. They taught him through example to do things with love and dedication first and foremost. For this reason they are the most important symbols of his work.

In 1999, when Roger was 13, his family moved to Playa del Carmen (the heart of the Riviera Maya in the state of Quintana Roo). Here in this marvelous paradise, Roger learned many fishing skills from the local fishermen as well as discovering new and different techniques of his own. During this time he made some of his closest friendships which are anchored in a common devotion to the sea and fishing.

After receiving his tourism management degree, Roger worked for different companies primarily as a concierge and event planner. Over the years his greatest joy has come from customer satisfaction. He continues to build truly remarkable customer relations as a result of his passion for introducing travelers to his culture, teaching them about his lifestyle, and sharing his knowledge of this magical Yucatan Peninsula. We will continue to find you the most exquisite and bespoke experiences and the most luxurious accommodations while remaining true to our philosophy.